KETCHUM—A news release from each corporation says a news release from each corporation says an outside media agency helmed by recently hunting personality Steve Rinella recently
MeatEater, a lifestyle website with a famous podcast and Netflix collection of the same call, sold First Lite, a hunting apparel organization out of Ketchum. The terms of the acquisition have not been made public since it was announced on Tuesday.
First Lite, which changed in 2007, made a name for itself selling camouflage jackets, pants, gloves, and more made from merino wool, a lightweight fiber that’s softer than ordinary wool. Rinella, whose MeatEater employer already gives branded photograph T-shirts and accessories, stated that he’s a longtime fan of First Lite within the release.
“I’ve been a committed First Lite purchaser for almost a decade,” stated Rinella. “First Lite became a sponsor of the MeatEater TV display from the beginning, and I’ve been dependable to them ever since. I love their products, conservation ethos, and informed customer service. What’s greater is that the team at First Lite comprises committed and diehard hunters and anglers who spend much time on the subject, living a lifestyle they agree with.”
The release stated that First Lite will remain in Ketchum, and its co-founders Kenton Carruth and Scott Robinson will continue to work as co-presidents. MeatEater CEO Kevin Sloan will oversee the combination of the two corporations.
First Lite equipment became available in MeatEater’s online on June 19.
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