KETCHUM — An outside media agency helmed by famous hunting personality Steve Rinella lately acquired an Idaho-based outside tools logo, a news release from each corporation says.
MeatEater, a life-style internet site with a famous podcast and Netflix collection of the same call, sold First Lite, a hunting garb organization out of Ketchum. The terms of the acquisition have now not been made public whilst the acquisition was announced on Tuesday.
First Lite, which changed into 2007, made a name for itself selling camouflage jackets, pants, gloves, and greater made from merino wool, a light-weight fiber that’s softer than ordinary wool.
Rinella, whose MeatEater employer already gives branded photograph T-shirts and accessories, stated that he’s a longtime fan of First Lite within the release.
“I’ve been a committed First Lite purchaser for almost a decade,” stated Rinella. “First Lite changed into a sponsor of the MeatEater TV display from the very beginning, and I’ve been dependable to them ever considering that. I love their products, conservation ethos, and informed customer service. What’s greater, the team at First Lite is made from committed and diehard hunters and anglers who spend a ton of time in the subject living a lifestyle they agree within.”
First Lite will remain situated in Ketchum, and its co-founders Kenton Carruth and Scott Robinson will preserve to work as co-presidents, the release stated. MeatEater CEO Kevin Sloan will oversee the combination of the 2 corporations.
First Lite equipment became already available for purchase in MeatEater’s on-line shop as of June 19.
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