Korean travelers and companions had a glimpse of the destination’s splendor as Seychelles featured on the thirteenth Hana Tour International Travel Show from June 7, 2019, to June 9, 2019, at KINTEX exhibition center, Goyang City in South Korea. The three-day exhibition attracted over seven hundred businesses and groups, including tourism boards, airways, and inns.
Seychelles, represented via its advertising body, the Seychelles Tourism Board (STB), was lodged inside an 18sqm stand with the vacation spot logo picture layout focusing on the granite’s seaside feature, which commanded the eye of many traffic to the stand.
The Seychelles delegation protected Mrs. Amia Jovanovic-Desir, the Director for India, South Korea, Australia, and South East Asia; Mrs. Judy Yun, a newly appointed consultant for Seychelles in the South Korean marketplace; Mr. Jean-Francois Figaro, Senior Officer for Strategic Planning and Market Intelligence; and Ms. Jill Freminot, E-Marketing Executive.
In addition to meeting with the Seychelles team to discuss the vacation spot and its features, an assortment of activities was prepared at the stand to keep visitors’ interest.
The activities included spinning Roulette. Every player mentioned the phrase Seychelles, which is normally indicated if you want to get a branded water bottle. Over six hundred people participated in the spinning Roulette, including families, couples, and youngsters.
Visitors were additionally invited to take a picture at our stand with the Seychellois team of workers and the long-lasting Coco-de-Mer, the heaviest and biggest nut in the world. They were then invited to upload the photograph on their social media page with the hashtags #Seychelles #HITS.
The spotlight on STB’s participation at HANA 2019 stays on the fortunate draw, which saw more than 5,000 visitors signing up, wishing to be the fortunate winner of a return trip to Seychelles for two individuals.
During the three days, the numerous traffic and character site visitors -FITs, capability honeymooners, and retirees—confirmed their huge interest in Seychelles as a vacation spot.
As a part of its participation in the HANA 2019, the STB conducted a rigorous study on the Korean market. The exercise was conducted via STB by the Senior Offby icer – Strategic Plan of ning & Market Intelligence, Mr. Jean-Francois Figaro, whose major objective was facilitating the Consumer Insight Survey designed for this exhibition.
The observation aims to generate critical insight into South Korea as a source marketplace for Seychelles and better recognize South Korean travelers’ desires and desires.
Speaking about the gathering of determining on the HANA 2019, the STB Director for India, South Korea, Australia, and South East Asia referred to that it’s vital for the tourism Board to have a better understanding of the challenges confronted by the STB workplace in Korea and Korean Tour Operators in their efforts to sell the vacation spot effectively.
To achieve these goals, Mr. Figaro, together with different participants of the Seychelles crew, accrued responses from more than 275 individuals over the three-day period by managing survey questionnaires.
The STB’s presence at HANA 2019 caught the eye of numerous Korean Media representatives, and the STB Director for the market, Mrs. Jovanovic–Deir, provided numerous media interviews to proportion today’s statistics and similarly promote the destination.
“Most of the excursion operators and retailers that we met are focusing on the honeymooner’s phase, and traffic who visited our stand believe that Seychelles is most effective for the high-stop clients. For that reason, I even informed them that Seychelles is a destination that caters for calls from a huge range of earnings brackets. We will constantly pick out the best marketing techniques and equipment so that it will boom Seychelles’ photo in South Korea, to convert this terrible mindset of the clients,” stated Mrs. Jovanovic-Desir.
“Seychelles is known as a dream and paradise holiday destination that people desire to visit once in their lifetime. This truth lets in growth Seychelles visibility and people’s recognition closer to the vacation spot,” added Mrs. Yun.
