Korean travelers and companions had a glimpse of the splendor of the destination as Seychelles featured on the thirteenth Hana Tour International Travel Show from June 7, 2019, to June nine, 2019 at KINTEX exhibition center, Goyang City in South Korea.
The 3-day exhibition accrued the participation of over seven hundred businesses and groups, consisting of tourism boards, airways, and inns.
Seychelles represented via its advertising body the Seychelles Tourism Board (STB) was lodged inside an 18sqm stand with the vacation spot logo picture layout focusing the seaside the granite feature, which commanded the eye of many traffic to the stand.
The Seychelles delegation protected Mrs. Amia Jovanovic-Desir, the Director for India, South Korea, Australia, and South East Asia, Mrs. Judy Yun, a newly appointed consultant for Seychelles at the South Korean marketplace, Mr. Jean-Francois Figaro, Senior Officer – Strategic Planning & Market Intelligence and Ms. Jill Freminot- E-Marketing Executive.
Aside from assembly with the Seychelles team to talk about-about the vacation spot and its features, an assortment of activities were prepared at the stand to keep visitors’ interest.
The activities included the spinning Roulette thru which every player had to mention the phrase Seychelles as normally as indicated if you want to get hold of a branded water bottle. The spinning Roulette noticed the participation of over six hundred hundred traffic, which have been a mixture of families, couples and youngsters.
Visitors had been additionally invited to take a picture at our stand with the Seychellois team of workers and the long-lasting Coco-de-Mer, the heaviest and biggest nut within the world. Visitors then have been invited to upload the photograph on their social media page with the hashtags #Seychelles #HITS.
The spotlight of the STB’s participation at the HANA 2019 stays the fortunate draw, which saw the signing up of greater than 5,000 visitors, all wishing to be the fortunate winner of a go back trip to Seychelles for two individuals.
During the three days, the numerous traffic- along with character site visitors -FIT, capability honeymooners, as well as retirees confirmed their huge interest in Seychelles as a vacation spot.
As a part of its participation on the HANA 2019, the STB carried out a rigorous study on the Korean market. The exercise changed into successfully conducted via STB the Senior Officer – Strategic Planning & Market Intelligence, Mr. Jean-Francois Figaro whose major objective became to facilitate the Consumer Insight Survey designed for this exhibition.
The purpose of the observe become to generate critical insight into South Korea as a source marketplace for Seychelles and better recognize the desires and desires of South Korean travelers.
Speaking approximately the gathering of determine on the HANA 2019, the STB Director for India, South Korea, Australia and South East Asia, referred to that it’s far vital for the tourism Board to have a higher knowledge of the challenges confronted through the STB workplace in Korea and Korean Tour Operators in their try to effectively sell and sell the vacation spot.
To reap these goals Mr. Figaro collectively with different participants of the Seychelles crew accrued responses from greater than 275 individuals over the 3-day length through the management of survey questionnaires.
The STB’s presence at the HANA 2019 caught the eye of numerous Korean Media representatives and STB Director for the market, Mrs. Jovanovic–Desir supplied numerous media interviews to proportion the today’s statistics and similarly promote the destination.
‘’Most of the excursion operators and retailers that we’ve got met are focusing at the honeymooner’s phase and traffic who visited our stand believe that Seychelles is most effective for the high-stop clients. I even have for that reason informed them that Seychelles is a destination, which caters for the call for from a huge range of earnings brackets. We will constantly pick out the best marketing techniques and equipment so that it will boom Seychelles’ photo in South Korea, with the goal of converting this terrible mind-set of the clients,” stated Mrs. Jovanovic-Desir.
“Seychelles is known as a dream and paradise holiday destination that people desire to visit once in their lifetime. This truthful clearly lets in growth Seychelles visibility and people’s recognition closer to the vacation spot,” added Mrs. Yun.